Coldplay: The Atmospheres
Connecting the digital and physical for a global album launch.
Partnering with Kezerk, we engineered the digital infrastructure for Amazon Music's experiential marketing campaign launching Coldplay's Music of the Spheres album. The system combined a global reservation platform with an in-venue app driving fan engagement.
The Atmospheres
"The Atmospheres" was a global immersive installation launched for the release of Coldplay's album Music of the Spheres. The activation was deployed across four major global cities: London, New York, Tokyo, and Berlin.
Featured in: Campaign, RetroPop, Music News, NME.
Global Reservation System
We engineered a booking system where fans could reserve specific time slots to visit the physical event. The system managed high-volume traffic and multilingual scheduling across four time zones.
In-Venue Application
Inside the spheres, we deployed a tablet application that allowed fans to write personalised messages in "Kaotican", the album's alien language. This created a unique digital souvenir that visitors loved to share online.
Built by People
Built by people, for people! 😌
Pictured here are our COO Matej and Kezerk CEO Paul, visiting the Berlin activation to mark the successful delivery.
